This is very cool, Urchin 6 is a web analytics package that allows you to track the YSM and Google AdWords metrics for your keywords side-by-side and track the progress of your ROI based on hits for your keywords.
There's more. Here's a breakdown of the new CPC-management tools and reports in Urchin 6.6:
- YSM integration: Download your YSM campaign data via the Yahoo API.
- Deep links into AdWords: Provide your login credentials and Urchin lets you jump directly from CPC reports to related management screens in your AdWords account.
- Budget Alerts: If your AdWords campaigns are in danger of exhausting available funds, Urchin will tell you.
- Keyword Generation Tool: Add keywords to your AdWords campaigns directly from Urchin.
- Copy Campaign Tool: Duplicate existing CPC campaigns (for example, YSM campaigns) as new AdWords campaigns.
- Tag Manager: Automates your keyword destination-URL building, a big timesaver.
- New reports: Time on Site, Performance Comparison, CPC Structure, and more!
Google Analytics Blog: Web Analytics Tips & Tricks: Track Yahoo! Search Marketing Campaigns and More with Urchin 6.6.
